The advances and widespread adoption of technology are undeniable. Already integrated into the educational context, technology has gained prominence in the classroom and contributes to student learning. As an integral part of daily life, visual technology is expanding and images are proliferating because they facilitate and engage students in the classroom.

This phenomenon, which has long been part of society—for example, through smartphones—has a strong visual appeal, whether through photography, film, television, or any other form of online media.

BenQ Brazil, recognizing the important role of educational technologies, has been committed to engaging students through interactive displays and smart projectors, offering collaborative solutions and making classes more interactive and engaging.

In addition to increasing attention, there is already a consensus that students’ levels of comprehension and retention improve by approximately 30% with visual solutions. At the same time, faculty gain more tools to convey information to students and make classes much more interesting and dynamic.

But technology alone is not enough. BenQ Brazil recognizes that educating people is a slow process that requires continuity. “Our role is to provide technology products that help teachers convey the knowledge and concepts necessary for students to easily understand the material. BenQ products greatly enhance student engagement and participation because they attract students and increase their desire to stay in school, thereby reducing dropout rates,” says Marcelo Café, Country Head of BenQ Brazil.

In this regard as well, BenQ Brazil views school administration as essential to the development of innovative initiatives—which are of the utmost importance for the universal adoption, improvement, and creation of technologies that must go hand in hand. “BenQ’s role is to introduce new technologies that assist teachers and drive continuing education. We are increasingly focused on developing solutions and services that also contribute to the well-being and health of teachers and students,” notes Marcelo Café.

BenQ at Bett

At the 3rd Bett Recife Conference, BenQ sees this as an opportunity to speak with school administrators and school operators and to showcase educational technology products and services that support their teachers. “The Brazilian educational landscape is improving significantly, but we are still graduating elementary school students without them having acquired the competencies, skills, and knowledge appropriate for that academic level,” concludes the Country Head of BenQ Brazil.