Bett Brasil 2022: The event’s return draws more than 29,000 visitors
It feels like it was just yesterday, but it’s already been a month sinceBett Brasil returned to in-person events. Latin America’s largest gathering for innovation and technology in education took place from May 1 through 13 at the Transamérica Expo pavilion in São Paulo. Over the course of four days, the fair exceeded attendance expectations with approximately 29,000 visitors and hosted more than 270 exhibiting brands that showcased technological and learning innovations for both private and public school systems.
The next in-person edition of Bett Brasil will take place May 9–12, 2023, at the Transamérica Expo Center in São Paulo. But first, the event organizers are focusing onBett Online, which takes place in September.
Check out a brief recap of the event from the Bett Brasil board of directors
The return to the exhibition hall of Latin America’s largest education fair coincides with the resumption of in-person classes and the ongoing discussion regarding the improvement and modernization of educational models. Attendees were able to participate in lectures, workshops, and demonstrations of innovative solutions for the education sector.
“We are very pleased with the results of this year’s Bett Brasil, especially with the number of visitors in the exhibition hall and the fully packed auditoriums for the Congress and Managers’ Forum. This reflects the growing momentum in the education market and the anticipation surrounding the return to in-person events. We’ve received many reports from partners and exhibitors about how productive the fair was for building relationships and closing new deals. We also had new companies that have already reached out to us expressing interest in participating in the 2023 edition,” celebrated Bett Brasil’s general director, Claudia Valério.
Adriana Martinelli, content director at Bett Brasil, highlighted that one of the key indicators of success for this edition is its theme, “Co-creating the Education of the Future.” According to her, the most meaningful aspect was seeing people fully engage with the experience offered by the event—with its opportunities for interaction, conversation, and relationship-building. Adriana Martinelli also noted that, after these two years of social isolation caused by the pandemic, people seem to be more aware of the importance of listening, which is fundamental to the learning process.
“The themes of the Congress and the Administrators’ Forum were very well received by the audience, and we saw a lot of engagement during the presentations—with questions, comments, and thought-provoking remarks—which shows that the content met expectations in terms of fostering dialogue and offering insights to rethink the future of education. The debates that took place during these days at Bett Brasil clearly point the way toward what will happen in schools in the short and medium term,” Adriana emphasized.
Educador21, a content partner of Bett Brasil, provided comprehensive coverage of the event—the conference, trade show, and Administrators’ Forum—over the course of four days. All articles from our coverage can be accessed onthe Bett Special page on our website. Bett 2022 also featured an exclusive program broadcast on the Bett Platform. All content, including live interviews, will remain available on demand through November.

