Bett Brasil, Latin America’s largest education, innovation, and technology event and part of the global Bett Show series organized by the Hyve Group—one of the world’s leading organizers of events considered industry benchmarks—is the newest member of the Brazilian Union of Trade Fairs and Business Events (Ubrafe). This membership fosters connections among exhibition organizers in the country and strengthens networking and the expansion of new business opportunities, particularly in the education sector.

Ubrafe has been active for over 35 years, representing the trade show, exhibition, and event sector institutionally and politically across all sectors of the Brazilian economy. The organization is one of the leading sources of reference and information in the trade promotion market and currently represents 90% of the events in this segment held in Brazil.

This importance is in line with Bett Brasil’s mission to foster networking and strengthen relationships—particularly between companies in the education sector and buyers—as well as to promote dialogue among educational stakeholders about the future of the sector and the role of technology and innovation in the training of educators and students.

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