Bett Brasil is preparing an edition featuring business expansion and new content
With the goal of serving as a hub for the entire educational community to discuss, explore, learn, and propose new ideas and approaches for Brazilian education, Bett Brasil—Latin America’s largest event for Innovation and Technology in Education—is coming soon. Registration is now open and can be completed here. Admissionis free.
In 2024, Bett Brasil grew exponentially, with a record number of exhibiting brands and exhibition space, exceeding 44,000 square meters in the Green, White, and Blue pavilions at Expo Center Norte. Now in its 29th edition, Bett Brasil will take place from April 23 to 26, featuring more than 300 public and private sector participants who will showcase services, solutions, and products for the educational ecosystem.
In terms of content, more than 400 educators, speakers, and experts will participate in the Basic Education Congress, Ahead by Bett, the Administrators’ Forum, Bett Startups, workshops, and other activities that will take place simultaneously in 12 auditoriums. This year, the event is expected to welcome more than 35,000 people.

“Bett Brasil is a space for knowledge, the exchange of experiences, networking, and business. Specifically regarding the exhibition area, we know that many business opportunities are generated during the event, and a very significant number of transactions, investments, and contracts are ‘born’ in the hallways of Bett and come to fruition after the event, throughout the year. And this involves Brazilian and international companies operating in the education market, in both the public and private sectors,” says Bett Brasil’s general director, Claudia Valério.
New Features in Form and Content
In 2024, Bett Brasil introduced new formats in the areas of content and business: the Basic Education Congress, Bett Talks (inspiring stories from educators about their experiences in education), workshops, an exclusive auditorium for Public Education (featuring free lectures and activities), the Administrators’ Forum, the Startups Arena, the Ahead Forum (dedicated to Higher and Vocational Education), and Bett Conect@ (a program of meetings between educational institutions and providers of educational solutions).
The entire event will be guided by a central theme: “Innovation as a Purpose: Education in Dialogue with Social Transformations, ” which will shape all discussions and dialogues, with active audience participation. Based on the main theme, subthemes were also defined for various panels: Equity and Quality, Digital Culture, Human Connections, Transformative Learning, Social-Emotional Intelligence, and Sustainable Futures.

"The auditoriums are spaces dedicated to dialogue about the role of education as a catalyst for active and meaningful change in society. By highlighting 'innovation with purpose,' we emphasize the importance of not only adopting new educational approaches and technologies, but doing so with a well-defined purpose, focused on social well-being and aimed at effective and emotionally positive change. Overall, the intention is to stimulate and encourage the convergence of different opinions to reach a common and constructive understanding,” explains Adriana Martinelli, Director of Content at Bett Brasil.
Among the new features, starting in 2024, the event will feature a dedicated space for public education, with free, open lectures for the general public. The area will include an auditorium where sessions will be held to discuss and present methodologies, ideas, and case studies related to public education.
Another new feature is the prominent role of students. This year, Bett Brasil is presenting a special activity featuring students from public and private schools. “The event will include a segment dedicated to listening attentively to students with diverse backgrounds and experiences, reflecting the pluralism and diversity found in Brazilian schools,” Martinelli reveals.
Confirmed speakers
Among the more than 400 speakers are national and international figures and leading experts in the field of education, such as Cláudia Costin, president of the Singularidades Institute;Les Foltos, director of Educational Innovation at Peer-Ed and architect of the Peer Coaching program; the president of the National Union of Municipal Education Directors (Undime), Alessio Costa Lima; the director of the Reúna Institute, Katia Smole; the FNDE coordinator, Nadja Cézar Ianzer Rodrigues; a researcher at New York University (NYU), Fábio Campos; CBN Radio journalist Milton Jung; MIT Media Lab researcher and scientistNatalie Rusk; and Uneafro Brasil coordinator Douglas Belchior.
Also in attendance will be Marina Toledo, coordinator of the Museum of the Portuguese Language; Maria Helena Guimarães de Castro, holder of the Ayrton Senna Chair at IEA-USP; Iberê Tenório, host, journalist, and YouTuber for the Manual do Mundo channel; Janine Rodrigues, director of Piraporiando; Pedro Cortella, journalist and founder of Agência Sophya ; Telma Vinha, professor at the Unicamp School of Education; MapBiomas Project Coordinator Tasso Azevedo; Federal Deputy Tabata Amaral;physician, writer, speaker, and founder of Escola da Inteligência, Augusto Cury; and Director of Special Courses and Full Professor of Journalism at the University of Zaragoza, Carmen Marta Lazo.Check out the full schedule here.
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