Of the more than 30,000 visitors to Bett Educar, 13% are from higher education institutions. Starting this year, these participants will have a special area dedicated to broadening their horizons in this market, including in distance education (EAD).

In addition, Bett IES will feature an exhibition area dedicated to suppliers of products and solutions for the industry.

The result of a partnership among the sector’s leading organizations, Bett IES will bring together key leaders in higher education in an environment designed to foster business opportunities and will offer unique content and experiences, addressing the main challenges faced by institutions of higher education.

"Bett IES embodies Bett Educar's tradition of investing in the future of education, recognizing that the higher education sector is facing major challenges and will have to adapt to new trends if it wants to remain competitive and return to quality growth," said Celso Niskier, a member of the Bett Educar 2020 Advisory Board.

For Miguel Thompsom, who also serves on the board of Bett Educar, including discussions on higher education issues in the event is essential at this complex time, when rapidly changing scenarios and situations are altering management systems and the relationship between companies and the market.

"Working with different perspectives contributes to good decision-making. Diversity is, today, an asset for any modern company. And our innovation now lies in returning to a past rich in empathetic listening, thereby bringing solutions to the management of educational institutions. First and foremost, we need to view our competitors as allies who can help us understand the complexities of this new world of ours,” said the Academic Director of the Santilhana Foundation.

Thompson’s reasoning is echoed by Niskier: “It is very important at this time to create spaces like this, so that ideas can spread and new solutions can emerge—solutions that will lead to the development of the sector, which is so important for Brazil’s economic and social growth,” adds the president of the Brazilian Association of Higher Education Institutions (ABMES).

Follow the news on the Bett Educar Blog for more details. The Bett IES schedule will be available soon.