This year, Bett UK launched a new way to facilitate targeted meetings between suppliers and potential customers through a space called Connect @ Bett. Between 3,000 and 4,000 personalized meetings will be held.

After his first 15-minute meeting, Tony Walsh was very pleased with how the trade show went. “There’s a 60% to 70% chance I made the sale. I think he liked it and will now visit our booth,” he said. His company provides card systems for use in schools. 

Before the event, visitors could register through a Bett system, indicating where they work and what type of solution or equipment they are interested in. Without access to personal data, exhibitors can see only these basic characteristics of the visitors—their interests and place of work—and propose a meeting. Each visitor receives the proposals, evaluates whether they are interested in speaking with the companies, and, if they agree, confirms the match.

“It was the first year this space was available, this was my first meeting, and I even got table number one,” Walsh joked after a productive meeting. Connect @ Bett has 600 tables available for participants. “I found it interesting because many visitors know what they want to see at the trade show, and with a pre-scheduled time slot, it’s easier—you can have a relaxed conversation,” said the British attendee. 

British Tony Walsh to Speak at Connect @ Bett

This year's new initiative from Bett UK will also take place at Bett Brasil in São Paulo. Under the name Bett Conect@, the networking and business program will aim to facilitate quick, one-on-one, and personalized meetings during the event. 

The goal is to effectively connect providers of educational solutions with buyers from educational institutions in a suitable environment for dialogue. This will enable educators to discover the right solutions for their students by connecting with technology providers in the sector. 

 

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