Brazil will be represented at the Bett Show UK, the world’s most influential global event on education and technology, with a record-breaking delegation of more than 190 members, including educators, administrators, leaders, government officials, and executives from education-related companies. The event will take place January 24–26 at ExCeL London in London, United Kingdom.

The Brazilian delegation will have a special itinerary featuring six days of immersion in the English capital. In addition to access to the VIP area and a guided tour of the Bett Show UK, the delegation will conduct technical visits to the following British educational institutions: The Grey Coast Hospital, St. Joseph’s Catholic School, St. Augustine’s Catholic School, Ashcroft Technology Academy, St. John XXIII Catholic School, King’s College, Cardinal Vaughan Memorial, the University of Cambridge, and Warwickshire College. There will also be special experiences and activities with Google and Samsung.

Another new feature of this edition is that members of the Brazilian delegation will be able to participate in various networking programs taking place during the Bett Show UK, such as TableTalks, roundtable discussions among professionals from schools, universities, and government agencies; Tech User Labs, a setting for learning about technology use with edtech companies from around the world; and the Education Leadership Program, an initiative aimed at educational leaders that includes panels, lectures, and workshops. This provides yet another opportunity for Brazilians to learn about educational experiences and engage with professionals from around the world.

“The Brazilian delegation to the Bett Show UK is an initiative that has been attracting an increasing number of participants and set a record this year. For those who attend, it is a unique experience to learn about future educational trends, network with professionals from around the world, and discover the latest in technology solutions, services, and equipment presented by the more than 600 companies participating in the event,” says Claudia Valério, general director of Bett Brasil.

She also highlights the variety of activities offered by the delegation, which have yielded important ideas and insights for addressing Brazil’s educational challenges. “It’s an inspiring immersion experience that includes visits to international educational institutions, knowledge-building sessions, and the opportunity to learn about technological solutions that can contribute to the advancement of education in our country,” adds Claudia.

In 2024, the British edition of Bett will bring together educators and more than 600 global technology companies, educational brands, and startups offering solutions for all educational scenarios and challenges. The organizers expect to welcome an audience of more than 30,000 people.

The Bett Show UK’s content program will feature leading figures from the education sector on panel discussions addressing topics related to innovation, diversity, inclusion, and educational management, among others. Keynote speakers include: Gillian Keegan, the UK’s Secretary of State for Education; Namya Joshi, Minecraft ambassador; Jason Arday, professor at the University of Cambridge; Jaime Teevan, chief scientist and technical researcher at Microsoft; Dr. Choi Yuk-lin, Secretary for Education of Hong Kong; and Alisha Johnson Wilder, director of External Engagement for Environmental, Policy, and Social Initiatives at Apple. The full program can be accessed here.

The Brazilian delegation to the Bett Show UK is an initiative of Bett Brasil, which offers a six-day international educational immersion experience for leaders, administrators, and companies in the education sector in London, United Kingdom. The delegation is supported by the British Consulate General and Edlatam Alliance, in partnership with Google for Education, Samsung, and Systemic Bilingual.

More than 350 professionals have participated in the Brazilian delegations that visited the Bett Show UK, through the most recent edition in 2023.

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