It can be said that Educa’s history begins in the Northeast. Its two founders, Rossandro Klinjey and Jaime Ribeiro, are natives of the Northeast who grew up and were educated in the region. The vast size of the Northeast region, the diversity of its people, its history in the country’s education system, and the numerous successful educational initiatives—in both public and private schools—make Educa’s participation in the 3rd edition of Jornada Bett in Recife essential, especially since it is an extremely important market with unmistakable growth potential.

In line with the objectives of the 3rd edition of the Bett Conference—which will bring together companies, administrators, school operators, and educational leaders from the private-sector K-12 education system in the Northeast region—the event’s partner companies are contributing to the conference’s mission of fostering a broad dialogue on the current state of Brazilian education. For this very reason, the conference’s theme itself stands out in this context: “School Management and Innovation in Learning: How to Tackle the Challenges?”

For Educa, the common ground between school management and innovation in learning also lies in subjectivities, as it takes into account conversations with families—not only about pedagogical aspects, but also about emotional issues and the development of social-emotional skills for the school ecosystem, including families, educators, and students.

This is how Educa aims to maintain an open dialogue with families from the moment of enrollment, acknowledging their concerns and, in addition to achieving strong academic results, also nurturing students’ emotional development. The premise is that most families need support to understand their children’s education, as well as the emotional vulnerabilities of this generation.

For this reason, Educa has been supporting schools, students, teachers, and families in promoting social-emotional development and human skills, fostering emotional stability, autonomy, resilience, and solidarity—concepts that should be increasingly integrated into the classroom.

“Far more than just a social-emotional program, Educa is a mental health solution for schools that includes a built-in social-emotional program,” summarizes Rossandro Klinjey, professor, psychologist, specialist in education and human development, and co-founder of Educa.

To achieve these results, school leaders and administrators must align themselves with the key competencies and skills of the 21st century, creating opportunities—especially for elementary and middle school students. This requires that leaders and administrators know how to work as a team, demonstrate collective flexibility and empathy, and engage in critical thinking as a means of managing themselves and others—which involves self-awareness, social awareness, and an understanding of people in order to effectively manage relationships.

“Effective leaders work with those around them, make a habit of seeking constructive feedback, and reflect on how things can be improved. They recognize the importance of collaboration in fostering collective genius, but they also know how to set boundaries,” explains Klinjey.

Educa and Árvore at the 3rd Bett Conference in Recife

To strengthen the development of social-emotional skills and mental health—integrated with pedagogical aspects—Educa has partnered with Árvore, one of Brazil’s most admired edtech companies, which offers reading instruction to its students by combining technology with a collection of thousands of books and journalistic content for all tastes and school levels. This partnership will result in a 100% digital emotional education program designed to promote mental and emotional well-being among more than two million students over the next two years.