In its second edition, the Ahead by Bett Forum provided a platform for discussion on higher and vocational education. During the panel discussion titled “Corporate Engagement with Vocational Education Institutions,” SENAI and companies such as Aché, J&F, and Stellantis presented their educational arms—educational institutions established by each company with the purpose of training young technical professionals by combining high school and vocational education.

Through full-time education, these companies align public education with their business strategies and train professionals with the skills needed for the job market.

That was the case with Laís, an 18-year-old who recounted her journey to an audience amazed by her performance. At age 10, the public-school student went through the admissions process for Germinare Business, a school affiliated with the J&F Institute that aims to train young people to become business administrators—the “business leaders.” The school prepares students to manage a business worth R$1 million.

“After passing the selection process, I transitioned from the public school system to the full-time program at the J&F Institute: I received a tablet and 29 new subjects to study, including Marketing, which was one of the ones I connected with the most. The first business I took on was the so-called ‘Educational Store.’ Drawing on the training I received, within a few months I increased the store’s sales from 17 to 65 thousand reais.”

At just 18 years old, and after going through several stages of training, Laís already manages a R$700,000 operation at the company. 

Laís's account brings to life the results that companies have achieved through their educational initiatives, which operate in partnership with the public school system.

As a business school, J&F’s Germinare Business combines a teaching approach that is both technical and academic. The curriculum includes the components of the National Common Core Curriculum (BNCC), which form the basis of formal basic education, and incorporates business management courses in the Business Academies, which cover commodities, retail, branding, finance, and digital business.

“Society wins, young people win, schools win, and companies win. We believe that people’s growth is the engine of business growth,” said Luizinho Magalhães, director of the College and New Projects at the J&F Institute (JBS Group).

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