Kedu, a platform that supports the growth of K-12 schools, is on a mission to work with the financial, marketing, and administrative departments of educational institutions to ensure financial predictability. The goal is to deliver services through a friendly and courteous relationship, accompanied by enrollment campaigns to attract new students and retain current ones, and to provide both services and solutions that meet the key needs of school management.

From the very beginning of the relationship, the Kedu platform offers omnichannel customer service, which includes both digital and human channels to professionalize the relationship with families, with the primary goal of delighting the customer and making kindness a key element of the relationship. Through these channels, families receive assistance and can negotiate or pay their monthly fees using a variety of customer service, negotiation, and payment methods.

For schools, Kedu is committed to a management approach that promotes innovative initiatives through a network of qualified partners operating nationwide, providing professional development and training for teaching staff.

“Participatory, pluralistic, and innovative educational management delivers personalized services and results that are easily recognized and appreciated by both internal and external markets. A strategic vision, a governance structure, strategic planning with clear objectives and goals, and the establishment of teaching and management teams are the key elements for fostering a school with innovative initiatives,” explains Venâncio Freitas, CEO of Kedu.

With a long-term perspective, Kedu aims to raise the standard of administrative, financial, and business management by delivering business intelligence solutions that facilitate tactical and operational decision-making; implementing artificial intelligence (AI) to assist the teaching staff in creating personalized learning paths; and utilizing RPA to automate repetitive processes. All of Kedu’s solutions and services are designed to foster sustainable growth for schools and make them more competitive.

Kedu at the 3rd Bett Conference in Recife

According to Venâncio Freitas, Kedu—with more than 26 years of experience in the education sector and one of the companies that has participated for many years in Bett Brasil, an event held in São Paulo in May—recognized that the Bett Conference in Recife played a key role in bringing the main topics relevant to education, and specifically to the educational ecosystem, to schools in the Northeast Region.