The 5th edition of the Bett Nordeste Conference kicked off on Wednesday (19) at the Recife Expo Center, bringing together administrators, school operators, educators, government officials, and experts to discuss the challenges and changes in basic education.

With the theme “Intelligences in Action: Experiences That Transform Education, ” focusing on individual, collective, and artificial intelligences, the event features a free exhibition area and a program structured around four themes: Pedagogical Action, Collective Action, Digital Action, and Inclusive Action, through lectures, panel discussions, roundtable conversations, and inspirational sessions in the Plenary, Aquarium, and Public Education auditoriums .

Kicking off the program of events in the Plenary Auditorium following the official opening, Professor Fernanda Bérgamo presented the lecture “Intelligent Communication: How AI Is Redefining the Skills of Tomorrow’s Professionals, ” offering insights into the impacts of artificial intelligence on education and the job market.

The speaker emphasized the importance of preparing teachers and students to understand and use these tools in a practical, creative, and responsible way, without neglecting human skills such as critical thinking, ethics, and communication skills.

“AI can make our lives much easier and improve our professional capabilities. It won’t take our place, but we need to understand how it works and the impact it will have on our society in the coming years,” he said.

At the Aquarium, Joseph Freire, the educational manager of Grupo Salta, participated in a roundtable discussion with Fernandinho Beltrão, managing partner of Academia Fernandinho Beltrão, moderated by Jéssica Campos, an educational solutions analyst at CESAR, to discuss ways to bring families and schools closer together and turn them into effective partners in learning.

In a debate marked by audience participation, Freire highlighted three pillars for bridging this gap: relationships, guidance, and trust. “As long as families and schools fail to establish a relationship of trust, children suffer—and so does the future,” he said, emphasizing the importance of a healthy relationship among the adults involved in students’ education.

The Aquário Auditorium encourages interaction with the audience. Photo: Bett Brasil.

As part of the program, the Public Education Auditorium hosted Bete Rodrigues, an educational consultant with Disciplina Positiva Brasil Consultoria, for a discussion on “Learning in Action: What Happens When Schools and Families Work Together?” alongside Leonardo Xavier, the bilingual pedagogical coordinator at the Center for Integrated Education. The discussion was moderated by journalist Mirella Araújo, a reporter for Jornal do Commercio.

With more than 40 years of experience in the field of education, Bete emphasized that the partnership between families and schools is essential for students’ holistic development and advocated for a collaborative approach based on support and guidance.

“When adults responsible for education, upbringing, development, and safety work together, not only can learning improve, but development becomes holistic,” he said.

The relationship between schools and families was the topic of a panel discussion at the Public Education event. Photo: Bett Brasil.

To wrap up the first day’s program in the Plenary Auditorium, Pedro Cortella, futurist and founder of Saber Ampliado, discussed the challenges facing education in light of the growing presence of algorithms and artificial intelligence in everyday life.

With 20 years of experience in communication and research focused on AI, digital transformation, and algorithmic culture, he advocated for the development of a critical education so that students and educators do not become dependent on technology.

“If you just let yourself be guided by the algorithm, you’ll end up being standardized. The educator’s role is always to show both sides, ask questions, and present challenges,” he said. For Cortella, the education of the future also involves valuing human skills, such as presence, empathy, creativity, communication, problem-solving ability, and hope.

Pedro Cortella wrapped up the day with an inspiring talk on education in the age of algorithms. Photo: Bett Brasil.

Schools in Action

The program for the first day of the Bett Nordeste Conference also featured initiatives developed in school settings, with the presentation of selected projects for the debut of “Escolas em Ação” (Schools in Action), an initiative carried out in partnership with the Union of Private Educational Institutions in the State of Pernambuco (Sinepe-PE).

Among the case studies shared were Dia Lab – Artificial Intelligence Laboratory, presented by Caíke Andrade, principal of Colégio Motivo (PE); the project “Eleanor’s Compass,” from Colégio Top (PB), developed in the classroom by history teacher Carolyne do Monte, which combines artificial intelligence, gamification, and female leadership in the teaching of medieval technologies; and the presentation of the pedagogical method developed by Colégio e Curso Gauss (BA), by pedagogical coordinator Rosane Galante.

A new feature at the Bett Conference, “Schools in Action” highlighted inspiring experiences shared by educators. Photo: Bett Brasil.

Sharing experiences also underscores the importance of highlighting practices that are already being tested and developed in the day-to-day operations of schools.

To wrap up the first day of the program, the Bett Nordeste Conference also celebrated the 80th anniversary of Sinepe-PE—a co-organizer alongside Bett Brasil—with a cocktail reception that brought together representatives from the educational community and was marked by record attendance and a warm reception for the program.

For President José Ricardo Diniz, the event’s growth underscores the initiative’s consolidation and lends even greater significance to the organization’s 80th-anniversary celebration. “It was a fantastic first day. The event has grown significantly, with the hallways and auditoriums packed,” he noted.

Adriana Martinelli, content director at Bett Brasil, also highlighted the quality of the experience and the public’s enthusiasm. “We set a new attendance record on the first day, but more importantly, we realized how relevant the content and exposure are to people. The feedback has been very positive and shows that we’re on the right track,” she said.

Those interested can still register for the Bett Nordeste Conference in two categories. The “visitor” category provides free access to the exhibition area, the opening lecture, and the full program in the Public Education Auditorium. The “conference attendee” category includes access to the three conference auditoriums, the exhibition area, and a certificate of participation. On the second day (the 20th), the exhibition will be open from 9:30 a.m. to 7:00 p.m., and the conference program will run from 10:00 a.m. to 6:00 p.m.

JC Education & Bett Brasil

On Wednesday (19), educators from Pernambuco enjoyed a full day dedicated to learning, which began in the morning at the Graça Araújo Auditorium at the Jornal do Commercio Communication System (SJCC) with the fourth edition of JC Educação—the first to be held in partnership with Bett Brasil and the Educa platform.

With the theme “Cyberbullying, AI, and Digital Crimes,” the event was moderated by journalist Mirella Araújo and featured Carla Alexandre, Educational Solutions Manager at CESAR/Porto Digital; Mayara Thais de Castro, a federal police officer and instructor for the Guardiões da Infância program; Jaime Ribeiro, CEO of Educa; and Adriana Martinelli, Director of Content at Bett Brasil.

The event discussed the risks associated with cyberbullying. Photo: JC Educação - Jailton JR./JC Imagem 

The event was part of the Bett Conference program and offered important insights into the risks associated with cyberbullying, as well as the importance of preparing school administrators to face new challenges in an increasingly connected world. According to Adriana Martinelli, the growing disconnect in human relationships is a cause for concern.

“I felt like stepping away from social media after today’s conversation and everything we heard in the lecture. The fact that technology is being used to the point of dehumanizing society worries me a lot. We need to restore genuine, authentic listening and the relationship of trust between people. Problems of human origin—crimes, violence, and cyberbullying—are solved by humans, not by technology,” he said.

At the end of the day, at the Recife Expo Center, journalist Mirella Araújo took part in a panel discussion in the Leaders’ Lounge at the Bett Nordeste Conference, alongside Bete Rodrigues, an educational consultant at Disciplina Positiva Brasil Consultoria, and Leonardo Xavier, Bilingual Pedagogical Coordinator at the Centro de Educação Integrada.

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