The Pimpão Group, one of the most established organizations in the education sector, participated in the 3rd Bett Recife Conference (PE) and shared its expertise with the Northeast on “Transforming the World Through Play in Education.” Recognized throughout the country, the Pimpão Group is dedicated to fostering interaction among students through play, a key factor in social interaction—especially for children.

Far beyond simply offering products and services, Pimpão helps ensure that they are fully utilized within their respective settings.

The company’s goal is to foster interaction among students, interpersonal relationships, teamwork, and social-emotional intelligence. To this end, it incorporates participatory management, in which managers contribute their vision and ideas so that they can effectively put emotional intelligence and assertive communication into practice to solve problems, while supporting the diversity inherent in families as well as that present in society.

Since its founding, the Pimpão Group—founded by José Ribeiro—has offered interactive products designed to make learning the main focus of play.

The Pimpão Group’s participation in the 3rd Bett Recife Conference aims to further strengthen relationships with customers, once again at an in-person event. According to the company, the event in the Northeast region is essential because it takes place in one of the regions where quality education is developing most rapidly in the country.