As technology advances, it’s impossible not to notice the rapid changes in the way people communicate. And industries that need to interact closely with their customers feel the need to incorporate tools that streamline communication into their daily operations. The education sector is one of them.

And when we talk about communication, it’s impossible not to mention WhatsApp. This tool is one of the main communication channels used in Brazil. According to Datafolha, 92% of Brazilians have a WhatsApp account.

The education sector, keeping pace with this trend in communication, is beginning to recognize the importance of this tool for interacting with its direct clients. Learn how WhatsApp—when integrated with other channels—can go far beyond customer service in the education sector.

Why Use WhatsApp in Education?

WhatsApp can be an excellent tool in education because it enables fast and efficient communication between educational institutions, parents, and students, and allows for the sharing of materials, assignments, and important information. 

With this tool, you can create study groups, send reminders about assignment deadlines, share news relevant to the course, and answer questions from parents and students in real time. 

In addition, the app is accessible and easy to use, making it a great option for educational institutions that want to communicate with their students in a more dynamic and personal way.

And for those who want to further optimize communication, integrating WhatsApp with the organization’s other channels is a great strategy. An omnichannel platform, such as ASC SAC, integrates channels like Facebook, Instagram, chat, email, Telegram, and others.

As a result, educational institutions optimize their customer service management for parents and students, increasing performance, reducing costs, and improving operations.

Benefits of Using WhatsApp in Education

There are several benefits to using WhatsApp in education that go beyond its well-known use for customer service. According to Forbes, the app—which is the most widely used among Brazilians—offers many advantages for educational institutions.

Faster and more efficient communication

WhatsApp allows educational institutions and students to communicate instantly, easily, and in real time, which makes it easier to answer questions and complete assignments.

A closer, more personalized interaction

WhatsApp allows educational institutions to interact with students and parents in a more personal way, creating a close and personal channel of communication for answering questions, providing feedback, and tracking students' progress.

Information Sharing

It's easy to share important information, photos, videos, files, and links through one-on-one or group chats, so students and parents can exchange knowledge and content in real time.

Easy for all users

WhatsApp is an app that is accessible to all users and can be easily installed on smartphones, tablets, and computers. This makes it appealing to students and parents who prefer a more informal and user-friendly online environment.

Time savings

WhatsApp can help save time when planning and organizing educational activities, allowing educational institutions, parents, and students to focus more on the learning process.

Platform for collaborative activities

WhatsApp can be used as a platform for collaborative activities, such as group projects, asking for help with questions, debates, and discussions.

Communication Automation

Technology can benefit institutions when we automate certain activities, such as digital customer service. Chatbots, which use artificial intelligence, are being adopted to reduce processing time and optimize this process. In addition, bots are capable of personalizing customer service. One example is Sofia, ASC Brazil’s virtual customer service representative.

How WhatsApp Supports Educational Workflows

WhatsApp can support educational processes in a variety of ways, streamlining day-to-day teaching.

Information Sharing

As previously mentioned as one of WhatsApp’s advantages, educational institutions can share relevant information, teaching materials, and classroom assignments with students, making the process of distributing information faster and more efficient.

Notification of School Actions

Educational institutions can use WhatsApp to send notifications about important dates, announcements, and reminders, making the process of communicating the institution's activities more organized.

Direct messages

Institutions can also use the channel for recurring direct messages, such as sending student grade reports, sharing payment notices, and sending enrollment reminders, thereby strengthening their relationship with parents and students.

Requests from Parents

WhatsApp can be used to manage parent-school communication when receiving messages from parents regarding questions, requests for quotes and visits, scheduling meetings, and sending payment notices. By automating the app and integrating it with other channels, it’s possible to streamline the resolution of common issues, thereby increasing customer satisfaction. 

Automating Interactions on WhatsApp

There are some platforms, such as ASC SAC, that enable the automation of interactions on WhatsApp and integration across channels for omnichannel communication. With this platform, it is possible to use technologies—such as chatbots—that help meet demand.

And anyone who thinks communication has become robotic is mistaken. Today, artificial intelligence helps optimize customer interactions, streamlining the process and adding a more personal touch to those interactions.

And do you know how this helps with education? These tools provide APIs that allow you to send messages, reply to received messages, and even create automated conversation flows. 

Now that you know the benefits of using WhatsApp in education, how about learning more about the omnichannel platform that can transform communication between parents, students, and educational institutions?

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