Bett UK

Jan. 20–22, 2027

Bett Brazil

May 5–8, 2026

Bett Asia

September 23–24, 2026

Bett USA

November 8–10, 2027

Exhibitor Area Guide

Bett Exhibitor Zone

The Exhibitor Zone allows you to complete your online profile so that Bett visitors can easily find you and your products before, during, and after the show.

How does the exhibitor zone pop-up work?

When you first log in to the Exhibitor Zone, it will appear as a pop-up on top of the page you're currently viewing.

You can click the X in the top-left corner of the Exhibitor Zone pop-up at any time if you'd like to close the Exhibitor Zone and return to the screen you were viewing.

To open the Exhibitor Zone pop-up again, simply use the Exhibitor Zone panel in the lower-right corner of your screen and click "Exhibitor Zone."

How do I log in to the exhibitor zone?

There are two ways to log in to your exhibitor zone. Both options are available at all times.

In the upper-right corner of the screen, you'll see a silhouette icon. If you click it, a menu will expand, and you'll just need to click "Exhibitor Zone." Click on it, and you'll be asked to enter your Exhibitor Zone username and password.

What's in the exhibitor zone?

1. Home

The home button allows you to return to the Exhibitor Zone home screen. The Exhibitor Zone home screen will occasionally display important reminders.

2. Checklist

A handy to-do list to help you keep track of what other essentials you need to complete.

3. My profile

Upload a profile photo, add a company description, and fill in your company details so that Bett visitors can contact you.

4. My sector

Select the sector in which your company operates (up to 3 options).

5. My product categories

Select your product categories to ensure your company is listed correctly on the website (up to 5 options). This allows visitors to find you using the appropriate filters via our "search bar" feature. 

6. My products

Upload your products to showcase what your company does.

7. My videos

Add your company or product videos by copying the embed code from sites such as YouTube, Vimeo, SoundCloud, etc.

8. My brochures

Add your product brochures to help visitors understand what your products are all about.

9. My press releases

Upload your press releases with new announcements or the latest news about your companies so that journalists and the media can easily share them. 

How to Choose the Right Profile Logo?

We recommend that you use a high-resolution version of your company logo. This will give Bett visitors an immediate impression of your company and encourage them to explore your profile further.

How do I resize an image?

We recommend that you do not use images larger than 800 x 800 px (width by height).

Most photographers will provide you with product images that are much larger (around 3,000 px) so that you can use them on websites and in printed materials. A quick and easy way to crop and resize images for your online profile is to use Pixlr.

Pixlr

 

Open your image

  1. Select "Open image from computer" and choose your product image.

 

How to Make Your Image Square

  1. You can use the crop tool to change the shape of your image. If you have a landscape or portrait image, you may want to make it square.
  2. To do this, select the crop tool and set the constraint to "Aspect Ratio." If you want a square image, your aspect ratio should be 1.0 for the width and 1.0 for the height.
  3. Select the area of your image. *Tip: Try to keep your product in the center of the image with plenty of space around it. This will ensure that your product can be viewed clearly on all types of computers and mobile devices.*
  4. Press the Enter key on your keyboard, and it will crop to the correct size

 

How to Resize Your Image

  1. In the menu at the top, click "Image" and select "Image size"
  2. You can set the width to 800px. The height of the image will adjust automatically.
  3. Click OK.

 

Save your new image

  1. In the menu at the top, click "File" and select "Save"
  2. Edit the file name if you wish, and click OK. You can leave "Format as JPEG" and "Quality" set to 80.
  3. Then choose where you'd like to save your new image and click "Save"
  4. Your new image will now be in your folder and ready to use

 

What is a tag?

You will notice that in the "My Profile," "My Products," "My Videos," and "My Press Releases" sections of the Exhibitor Zone, there is a field for adding tags.

My profile

You can add tags to this space to provide more details about your company and help the right Bett visitors find you. 

For example: You may sell classroom software. If a user were to search for "classroom/software," you would appear in the search results. However, you may know that your products are also referred to as "school supplies" or "edtech tools," so you could add these words as tags. This would mean that if a Bett visitor searched for "edtech tools" or "supplies" in the exhibitor list, your profile would appear in the search results. 

My products

You can add tags to this space to further describe your products and help the right Bett visitors find them.

It works the same way as my profile when it comes to tags.

My press releases

You can add tags to your press release to help describe what the article is about. For example, if you have announced the launch of a new virtual reality kit for students, you may want to add the tags "new product," "launch," and "virtual reality" to your press release.

 

How do I find my social media links?

In the "My Profile" section, you'll be asked to link your social media accounts. This will give Bett visitors access to more information about your company. 

In the box, you'll need to enter your social media URL. A URL is simply the https link that appears at the top of your web browser.

An example of a URL is https://www.bettshow.com or www.bettshow.com. You'll notice that the second example does not start with https://. Please note that you can use either version of your social media URL.

To find your social media URL:

  1. Go to your social media page
  2. Highlight the URL, which you'll find at the top of your web browser
  3. Right-click on the highlighted text, then select "Copy"
  4. Return to your Exhibitor Zone
  5. In the appropriate social media box, right-click and select "Paste"
  6. Click "Submit" to save your new entry