Alexandre Sá, Head of Market at b.Uni—a fintech company of the publicly traded Ser Educacional Group operating within the financial education ecosystem. He holds a bachelor’s degree in accounting from Universidade Paulista and a postgraduate degree in Customer and Market Relationship Management from Universidade Ibero-Americana. He has been working in the management field for 35 years. He has served as a senior auditor at Deloitte, Ernst & Young (EY), BDO, and Grant Thornton. He has also worked at FIRB (IR Consulting) and Cypress (Galápagos), where he initiated and structured projects for the M&A market involving mergers and acquisitions, the capital markets in IPO projects, compliance, and corporate governance.