Clariana Barcelos
Clariana Barcelos is a mother, educator, businesswoman, speaker, and author of children's books. She is a columnist for Crescer Magazine (Globo Publishing) and one of the country's leading experts on financial education for children.
An ambassador for OLITEF—the Financial Literacy Olympics organized by Tesouro Direto and B3—she believes that childhood is the best time to begin financial education and addresses issues related to money and consumption in a respectful manner that is appropriate for children’s development.
Founder of Poderoso Cofrinho®, a company that serves thousands of children throughout Brazil by providing children’s books and activities, courses and mentoring programs for families with children, professional development events, and educational projects for schools.
Ambassador and author of textbooks at Mooney Edu, an edtech company recognized for initiatives such as “Meu Bolso em Dia” (Febraban and Bacen), “TD Impacta” (Tesouro Direto and B3), and “Educação Financeira Transforma” (Instituto XP).
She holds a degree in Education from UNESP (São Paulo State University), a degree in Business Administration from UFU (Federal University of Uberlândia), and an Executive MBA in Human Resources Management. She also holds ANBIMA’s Advanced Legal Certification in Investments.
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Aug. 19, 2026Plenary SessionThe Importance of Financial Education in Building a Successful School

