Diego Bonfim is the CEO and co-founder of Edukdados, a market intelligence and student recruitment platform for schools in Brazil, which helps schools make better and more informed decisions regarding marketing investments, target audience definition, regional strategies, and brand promotion. Prior to that, Diego worked at Nielsen serving the retail and industrial sectors, including clients such as P&G, Nestlé, and Johnson & Johnson, and served as Business Intelligence Manager at Arco Educação.