A professor at PUC-SP and a columnist for UOL, he is known for explaining in an accessible and inspiring way how technology transforms society, the economy, and human behavior. He holds a doctorate in Intelligence Technologies and Digital Design from PUC-SP, with a PhD fellowship from Université Paris I - Sorbonne. He also holds an MBA in International Economics from USP and is a specialist in neuroscience. He completed a postdoctoral fellowship at the cognitive science laboratory at Queen Mary University of London.