Fred Azevedo is an educator and school leader who works to transform schools into cohesive learning experiences—not just places where classes take place. As Head of School at Escola Concept Ribeirão Preto (SEB Group), he focuses on leadership development, student engagement, and building more intentional school cultures.

With a background in the technology sector as well, she brings an experience-design approach to education: aligning purpose, processes, and human relationships so that innovation moves beyond mere rhetoric and becomes part of everyday life.

He believes that the future of schools depends not primarily on new methodologies, but on new ways of thinking about decisions, people, and meaning.