Guilherme Zillig is Head of Student Journey and Experience at Cruzeiro do Sul Educacional, a leader in digital transformation in higher education. With 20 years of experience in technology and innovation in the education sector, he works on developing solutions that combine operational efficiency with the student experience. He is responsible for projects such as appDuda—currently the highest-rated higher education app in the country—and for the digital transformation of distance learning centers throughout Brazil. An expert in agile methodologies and leading high-performance teams, he believes that technology is a means, not an end—and his focus is on building educational experiences that are smarter, more human, and more scalable.