A designer specializing in digital communication, he holds a bachelor’s degree in fine arts and a master’s degree in design from one of Brazil’s leading innovation centers. He serves as a speaker in Brazil and abroad and is a professor at both the university and K-12 levels, teaching courses focused on creative development. He conceived the first MBA in Branding and Strategic Design in northern and northeastern Brazil and has coordinated an undergraduate program in Graphic Design and graduate programs, in addition to various other educational initiatives. With extensive experience as a speaker, he has participated in national and international events, such as the Latin American Design Encounter in Argentina, Campus Party Brazil, the SEBRAE Entrepreneurship Fair, and the Design Conference: DCEX in Lisbon, Portugal. He also served as the local leader for World Creativity Day and as a teacher trainer, partnering with organizations such as SOMOS Educação and FTD to train and speak at more than 150 schools across Brazil. He has served as a mentor and judge at events such as the NASA International Space Apps Challenge and design competitions like Adobe’s ACA Brasil and the A’ Design Award and Competition, where he evaluates projects from various countries. He founded the Design Culture hub, which includes the Design Portal—with over 400,000 followers—the Design Culture School of Creative Courses, and the IP/M Creative Studio, offering solutions in design, branding, and digital communication for small and medium-sized businesses.