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João Branco
Writer and marketing expert,
Former CMO of McDonald's
João Branco is one of the top ten marketing professionals in Brazil, according to Forbes.
As Vice President of Marketing at McDonald’s, he led the team that broke every record in the history of “Méqui” in Brazil.
João is a professor and columnist for Forbes, Exame, and UOL. He is the author of the best-selling book *Dê Propósito* and the book *Desmarketize-se*, and is one of Brazil’s most influential executives.
As Vice President of Marketing at McDonald’s, he led the team that broke every record in the history of “Méqui” in Brazil.
João is a professor and columnist for Forbes, Exame, and UOL. He is the author of the best-selling book *Dê Propósito* and the book *Desmarketize-se*, and is one of Brazil’s most influential executives.
Sessions
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May 5, 2026Plenary SessionBring Your Heart to Work
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May 5, 2026Managers' ForumDE-MARKETIZE YOURSELF
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May 5, 2026PavilionThe customer realizes
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May 5, 20262nd floorThe customer realizes