Luiz Gaziri is one of the most provocative thinkers of the current generation, using the latest scientific discoveries to reshape the way we think about business and human behavior. His work has been praised by dozens of scientists from institutions such as Harvard, Yale, Stanford, and Wharton, and has also been featured in media outlets such as CNN, Exame, Veja, Estadão, Globo, Band, and CBN. Gaziri is the author of four books and also serves as a consultant, speaker, and graduate professor at Unicamp and FAE Business School. His mission is to make science accessible so that people and organizations can make better decisions and avoid costly mistakes.