Malu Lira is a best-selling author—with 15 published books—a speaker, and a creator of financial education content. She was born in Apuí, in the interior of the state of Amazonas, in 2010. She is the founder of the companies Malu Educação Financeira and Editora Fada Madrinha. Her overarching mission is to bring the magical world of finance to children, young people, and their families in Brazil and around the world.