An expert in digital products for education, with 20 years of experience in corporate education and higher education. He is the president of FMU and FIAM-FAAM University Centers and an Education Practice Partner at 10x Digital, where he focuses on innovation and academic transformation. He previously served as Director of Innovation, New Products, and Content at +A Educação; Director of Digital Education at Laureate Digital; and Director of Content and Education at UOL EdTech. He holds a bachelor’s degree in Business Administration and an MBA in Innovation Management from the São Paulo Business School.