A professional with over 25 years of experience in technology, serving as a leader in digital transformation, omnichannel, telecommunications, and innovation in Brazil and abroad. He has led strategic projects in 8 countries, with results that include a 30% increase in digital conversion rates, SAP implementation with a 20% reduction in costs, agile squads that reduced backlogs by 60%, and e-commerce platforms that tripled revenue.

He has held positions such as IT Manager at Lojas Renner, CTO, Chief Commercial Officer, CEO, and Country Manager, leading multidisciplinary teams, high-performance organizations, and complex operations in retail, media, telecommunications, and technology.

He holds an MBA from FGV, an International MBA from the University of California–Irvine (UCI), and a Master’s degree in Information Technology. He has extensive expertise in cloud computing, microservices, APIs, data, security, omnichannel, ERP, payments, and customer experience. He works to bridge strategy and technology with a focus on growth, efficiency, and continuous innovation.