Walter Longo, an advertising executive and business administrator with an MBA from the University of California, is a digital entrepreneur, international speaker, and managing partner at Unimark Comunicação.
He served as President of Grupo Abril, Strategy and Innovation Mentor at Grupo Newcomm, and founder of Latin America’s first branded content agency, Synapsys Marketing e Mídia.
He was named Professional of the Year four times at the Caboré Awards. He was also honored with the title of Direct Marketing Personality by Abemd. In 2015, he was inducted into the Brazilian Marketing Hall of Fame. In 2017, he received the Lide Award for Business Marketing.
Walter Longo is a member of several corporate boards, including those of SulAmérica, Portobello, Cacau Show, Ammo Varejo, and CR2; a partner in multiple digital companies; an internationally recognized speaker; and the author of books such as *Marketing and Communication in the Post-Digital Era* (Alta Books), *The End of the Middle Ages and the Beginning of the Media Age* (Alta Books), *The Digital Trilemma* (Alta Books), and *Victims of Criterion* (Alta Books).
He is also a member of the Digital Committee and a mentor for the Albert Einstein Hospital Startup Investment Program, as well as a LinkedIn influencer with over 600,000 followers.