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May 5–8, 2026

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September 23–24, 2026

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Press Releases

Feb. 21, 2022

Bett Brasil 2022 Opens Registration for Its Hybrid Event

Bett Editorial Team

Bett Brasil, Latin America’s largest education, innovation, and technology event, is now accepting registrations for its event, which will take place May 10–13, 2022, at the Transamerica Expo Center in São Paulo. This year, the event will be held in a hybrid format, featuring activities, presentations, content, and an exhibition of products and services both in person and online. Registration must be completed on the Bett Brasil website.

Admission to the exhibition area—where leading brands in the education sector showcase innovative products, services, and experiences—will be free. To access the other activities (the Bett Brasil Conference and the Administrators’ Forum), registration is required, and those interested may register individually or as a group.

The 27th edition of Bett Brasil will have “Co-creating the Education of the Future” as its main theme, and the event’s overall concept was inspired by the Sustainable Development Goals (SDG 4), part of the 2030 Agenda established by the United Nations (UN). The entire event—both in-person and online—will also feature four central themes across all activities: Inclusion and Diversity; Educational Management; Social-Emotional Skills and Health; and Innovation and Future Scenarios.

Bett Brasil 2022 will bring together more than 270 exhibiting companies and startups at the Transamerica Expo Center, along with the Bett Brasil Conference, the School Administrators’ Forum, and the Learning Workshops. The Conference will take place in five auditoriums, featuring concurrent sessions, 48 panel discussions, more than 130 speakers, 16 inspirational talks, and various learning workshops.

The Managers' Forum, which will bring together school operators and more than 600 leaders from public and private school systems, will feature a dedicated auditorium with 12 panel discussions led by 36 experts and educators.

 

Hybrid

“Going beyond the walls of the pavilion.” That is the premise of the general director of Bett Brasil,

Claudia Valério. In the spirit of learning to interpret the world and understand the meaning of things, Bett Brasil 2022 is putting hybrid learning into practice and launching a digital platform this year to present free, original content simultaneously with the in-person event through Bett Online. The program lineup includes 18 exclusive talks and live broadcasts on Bett TV directly from the Transamerica Expo Center.

 

Security Protocol

The Hyve Group, the promoter and organizer of Bett Brasil, will follow all safety protocols required by the relevant health and government agencies, including those established by the Ministry of Health.

Temperature checks will be conducted at the entrance to the Transamerica Expo Center pavilion. On all days of the in-person event, attendees must present a vaccination card showing a complete vaccination schedule—by May, all eligible groups are expected to have received all three doses—and wear a face mask in all areas.

The event organizer will provide hand sanitizer in the pavilion’s common areas, and exhibiting brands must also provide 70% alcohol hand sanitizer at their booths.

 

About Bett Brasil

Bett Brasil is the largest education and technology event in Latin America. It is part of the global Bett Show series organized by the Hyve Group, one of the world’s leading organizers of events considered

market leader. Bett aims to inspire and discuss the future of the sector and the role of technology and innovation in the education of educators and students.

 

About Hyve Group

The Hyve Group was founded in 1991 and is now one of the world’s leading organizers of international trade shows, conferences, and events. The Hyve Group’s primary strategic vision is to build a global portfolio of events grounded in high-quality content, delivering an excellent experience and ROI (return on investment) to its clients. Hyve strives to deliver the best services to clients worldwide, regardless of location. It places exhibitors and visitors at the center of its efforts and drives sustainable growth for its investors. Hyve Group is a publicly traded company that has been listed on the London Stock Exchange since 1998.

Learn more on the Bett Brasil website: https://brasil.bettshow.com

Visit our blog: https://brasil.bettshow.com/bett-blog

To register, click here.

 

Bett Brasil Social Media



 

 

Press Information:

Communication Collective

Valeria Bursztein +55 11 9 9104-2031 | valeria@coletivodacomunicacao.com.br

Arucha Fernandes +55 13 9 9768-3476 | arucha@coletivodacomunicacao.com.br

 

Berlitz Communication

Ricardo Berlitz +55 11 9 9645-2067 | berlitz@berlitzcomunicacao.com.br

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