Registration is now open for the 2nd edition of the Bett Brasil EdTech Awards, an awards program that recognizes startups committed to creating innovative solutions for education. The initiative seeks businesses capable of addressing real challenges faced by educational institutions, with a focus on social impact and the promotion of educational equity.

Startups that work directly in teaching and learning, educational support, or strategic areas for schools—such as management, technology, communication, human resources, and administration—are eligible to apply. The Bett Brasil EdTech Awards recognize projects that contribute to improving education in various contexts, including the public school system.

Registration for the award is free and must be completed exclusively through the Bett Brasil website between February 9 and March 9, 2026.

Two categories, different stages

The awards are organized into two categories: Product Solution Fit, for startups in the early stages of development; and Product Market Fit, for businesses that already have a product on the market and initial customers. Three finalists will be selected in each category, with the announcement scheduled for April 6.

Presentations at the event

The finalist startups will have five minutes to present their projects in person during Bett Brasil at the Startups Arena, where the teams will also undergo a Q&A session with the judges. The presentations will take place on May 5 at 3:30 p.m. for the Product Solution Fit category and on May 6 at 3:30 p.m. for the Product Market Fit category. The winners will be announced on May 7 at 5:00 p.m., also at the Startups Arena.

Benefits That Increase Visibility

In addition to recognition, the six finalist startups will have access to a range of strategic benefits, such as a pass to the four-day Basic Education Congress, exhibition space in the Startup Arena, access to the Bett Conecta platform for meetings with companies and investors, a presentation on the Startup Arena stage, coverage in a newsletter, certificates, digital badges, and attendance at a networking cocktail reception.

The winners in each category will also receive three months of remote mentoring from the Tiradentes Innovation Center, a guaranteed booth at Bett Brasil 2027, and an interview on the event’s official channels, further increasing the national visibility of their award-winning solutions.

Brazilian startups with a valid CNPJ, international companies registered in their countries of origin, and businesses at different stages of maturity are eligible to participate, provided they meet the criteria for the respective categories. The complete rules are available on the award’s website.

The Bett Brasil EdTech Awards are organized by Bett Brasil, with support from the Significare Institute and technical partnership from the Tiradentes Innovation Center (TIC).

The award is part of the program for Bett Brasil 2026, Latin America’s largest event for innovation and technology in education, which will take place May 5–8 at Expo Center Norte in São Paulo.

About Bett Brasil

Bett Brasil is the largest event dedicated to innovation and technology in education in Latin America. It is part of the global Bett Show series organized by the Hyve Group, one of the world’s leading organizers of events considered industry benchmarks. Bett aims to inspire and discuss the future of the sector and the role of technology and innovation in the education of teachers and students.

To learn more, visit the official website.

About Hyve Group

The Hyve Group was founded in 1991 and is now one of the world’s leading organizers of international exhibitions, conferences, and events. The Hyve Group’s primary strategic vision is to build a global portfolio of events grounded in high-quality content, delivering an exceptional experience and ROI (return on investment) for its clients. Hyve strives to deliver the best services to clients worldwide, regardless of location. It places exhibitors and visitors at the center of its efforts and drives sustainable growth for its investors.

To learn more, visit the official website.

Press Inquiries
Hercog Comunicação e Estratégia
bettbrasil@hercogcomunicacao.com.br
Natascha Roman
Daniel de Oliveira