With the goal of serving as a hub for the entire educational community to discuss, explore, learn, and propose new ideas and approaches for Brazilian education, Bett Brasil—Latin America’s largest event on Innovation and Technology in Education—is coming soon. Registration is now open and can be completed here.Admission is free.

In 2024, Bett Brasil grew exponentially, with a record number of exhibiting brands and exhibition space, exceeding 44,000 square meters in the Green, White, and Blue pavilions at Expo Center Norte. Now in its 29th edition, Bett Brasil will take place from April 23 to 26, 2024, featuring more than 300 public and private sector participants who will present services, solutions, and products for the educational ecosystem. In terms of content, more than 400 educators, speakers, and experts will participate in the Basic Education Congress, Ahead by Bett, the Administrators’ Forum, and other activities taking place simultaneously in 12 auditoriums. This year’s event is expected to draw more than 35,000 people.

“Bett Brasil is a forum for knowledge, the exchange of experiences, networking, and business. Specifically regarding the exhibition area, we know that many business opportunities are generated during the event, and a very significant number of transactions, investments, and contracts are ‘conceived’ in the halls of Bett and come to fruition after the event, throughout the year. And this involves Brazilian and international companies operating in the education market, in both the public and private sectors,” says Claudia Valério, general director of Bett Brasil.

New Features in Form and Content

In 2024, Bett Brasil introduced new formats in the areas of content and business: the Basic Education Congress, Bett Talks ( inspiring accounts from educators about their experiences in education), workshops, an Exclusive Auditorium for Public Education (featuring free lectures and activities), the Administrators’ Forum, the Startups Arena, the Ahead Forum ( dedicated to higher and vocational education), and Bett Conect@ (a program of meetings between educational institutions and providers of educational solutions).

The entire event will revolve around a central theme: “Innovation as a Purpose: Education in Dialogue with Social Transformations, ” which will guide all discussions and dialogues, with active audience participation. Based on the main theme, subtopics were also defined for various panels: Equity and Quality, Digital Culture, Human Connections, Transformative Learning, Social-Emotional Intelligence, and Sustainable Futures.

"The auditoriums are spaces dedicated to dialogue about the role of education as a catalyst for active and meaningful change in society. By highlighting 'innovation with purpose,' we emphasize the importance of not only adopting new educational approaches and technologies, but doing so with a well-defined purpose, focused on social well-being and aimed at effective and emotionally positive change. Overall, the intention is to stimulate and encourage the convergence of different opinions to reach a common and constructive understanding,” explains Adriana Martinelli, Director of Content at Bett Brasil.

Among the new features, starting in 2024, the event will dedicate an exclusive space to Public Education, with free, open lectures for the general public. The area will feature an auditorium where sessions will be held to discuss and present methodologies, ideas, and case studies related to public education.

Another new feature is the prominent role of students. This year, Bett Brasil is presenting a special activity featuring students from public and private schools. “The event will include a segment dedicated to listening attentively to students with diverse backgrounds and experiences, reflecting the pluralism and diversity found in Brazilian schools,” Martinelli reveals.

Confirmed speakers

Among the more than 400 speakers are national and international figures and leading experts in the field of education, such as Cláudia Costin, president of the Singularidades Institute; Les Foltos, director of Educational Innovation at Peer-Ed and architect of the Peer Coaching program; the president of the National Union of Municipal Education Directors (Undime), Alessio Costa Lima; the director of the Reúna Institute, Katia Smole; the FNDE coordinator, Nadja Cézar Ianzer Rodrigues; the researcher at New York University (NYU), Fábio Campos; CBN Radio journalist Milton Jung; MIT Media Lab researcher and scientist Natalie Rusk; and Uneafro Brasil coordinator Douglas Belchior.

Also in attendance will be Marina Toledo, coordinator of the Museum of the Portuguese Language; Maria Helena Guimarães de Castro, holder of the Ayrton Senna Chair at IEA-USP; Iberê Tenório, host, journalist, and YouTuber for the Manual do Mundo channel; Janine Rodrigues, director of Piraporiando; Pedro Cortella, journalist and founder of Agência Sophya; Telma Vinha, professor at the Unicamp School of Education; Tasso Azevedo, project coordinator for MapBiomas; Tabata Amaral, federal deputy; Augusto Cury, a physician, writer, speaker, and founder of Escola da Inteligência; and Carmen Marta Lazo, director of Special Courses and full professor of journalism at the University of Zaragoza. Check out the full schedule here.

Press Information:

Communication Collective

Valeria Bursztein

+55 11 9 9104-2031

valeria@coletivodacomunicacao.com.br

Arucha Fernandes

+55 13 9 9768-3476

arucha@coletivodacomunicacao.com.br

Berlitz Communication

Ricardo Berlitz

+55 11 9 9645-2067

berlitz@berlitzcomunicacao.com.br

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