Bett Educar Announces New Director of Content
Adriana Martinelli, a teacher, educator, and specialist with more than 25 years of experience in the field of education and in developing innovative strategies for teaching methodologies that utilize information and communication technologies, is the new Director of Content at Bett Educar, the largest event on education, technology, and learning in Latin America.
“Being part of the Bett Educar team will be yet another major challenge at this delicate moment for public health and social and behavioral issues—and, above all, for the transformations needed in Brazilian education,” says Bett Educar’s new Director of Content.
Martinelli worked for 14 years at the Ayrton Senna Institute as Manager of Educational Technology, where she was responsible for implementing technological innovation programs in Brazilian public school systems. At Braz Cubas University, she developed, coordinated, and launched a latu sensu graduate program with an innovative methodology for teachers from early childhood education through the university level. She participated in a teacher training program at Stanford University and in a program on New Technologies in Education at the University of São Paulo (USP). She has also served as a consultant on strategic innovation projects in education for the Singularidades Institute, the British Council, and United Way Brazil.
In addition to all thematic content related to the events organized by Bett Educar, Martinelli—in collaboration with the Advisory Board, composed of renowned professors, educators, and experts in the education sector—will also be responsible for guiding the pedagogical proposals that define the entire program schedule for both Bett Educar’s online and in-person events in Brazil.
About Bett Educar
Bett Educar is the largest education and technology event in Latin America. It is part of the Hyve Group’s portfolio, one of the world’s leading organizers of events considered industry benchmarks. Bett Educar aims to inspire and discuss the future of the sector and the role of technology and innovation in the education of educators and students.
About Hyve Group
The Hyve Group was founded in 1991 and is now one of the world’s leading organizers of international trade shows, conferences, and events. The Hyve Group’s primary strategic vision is to build a global portfolio of events grounded in high-quality content, delivering an excellent experience and ROI (return on investment) to its clients. Hyve strives to deliver the best services to clients worldwide, regardless of location. It places exhibitors and visitors at the center of its efforts and drives sustainable growth for its investors. Hyve Group is a publicly traded company that has been listed on the London Stock Exchange since 1998.
Bett Educar: www.bettbrasileducar.com.br
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Press Information:
Berlitz Communication
Ricardo Berlitz | +55 11 99645-2067 | berlitz@berlitzcomunicacao.com.br

