Rossieli Soares da Silva, the current Secretary of Education for the State of São Paulo, is the new Ambassador for Bett Educar, Latin America’s largest event focused on education, technology, and innovation.

As an Ambassador, Rossieli will serve as a spokesperson and represent Bett in Brazil and in various countries where Bett holds its education events. As an ex officio member of the Advisory Board, Rossieli will also provide guidance and help organize Bett Educar regarding the topics to be addressed each year, as well as the curation of content for the Congress, the Administrators’ Forum, the Higher Education Forum, and the meeting of the Consed and Undime delegations during the event.

In 2020, the new Ambassador will be responsible for the official opening of Bett Educar, scheduled for May 12–15 at the Transamerica Expo Center in São Paulo, and will be part of the Brazilian delegation to the Bett Show in London, which takes place January 22–25, 2020

Rossieli Soares was born in Santiago (RS); he is a lawyer and served as Secretary of Education for the State of Amazonas and as Brazil’s Minister of Education under the Michel Temer administration.

About Bett Educar

Bett Educar is the largest education and technology event in Latin America. It is part of the Hyve Group’s portfolio, one of the world’s leading organizers of events considered industry benchmarks. Bett Educar aims to inspire and discuss the future of the sector and the role of technology and innovation in the training of educators and students. The 27th edition of the event will take place May 12–15, 2020, at the Transamerica Expo Center (São Paulo), and will bring together more than 230 national and international companies, about 20 startups in the market, and more than 22,000 participants from the education sector across all Brazilian states.

About Hyve Group

The Hyve Group was founded in 1991 and is now one of the world’s leading organizers of international exhibitions, conferences, and events. The Hyve Group’s primary strategic vision is to build a global portfolio of events grounded in high-quality content, delivering an exceptional experience and ROI (return on investment) for its clients. Recently, the group launched the Transformation & Growth (TAG) program, which is designed to transform the company from a regionally driven business into a product-delivery-oriented business, focusing on market leadership in the events sector, wherever in the world they operate. Hyve strives to deliver the best services to clients worldwide, regardless of location. It prioritizes exhibitors and visitors while driving sustainable growth for its investors. The Hyve Group is a publicly traded company that has been listed on the London Stock Exchange since 1998.