Bett UK

Jan. 20–22, 2027

Bett Brazil

May 5–8, 2026

Bett Asia

September 23–24, 2026

Bett USA

November 8–10, 2027

2025 Exhibitor Press Releases

April 17, 2025

Elo Editorial Group Brings Innovation and Technological Inclusion to Bett Brasil 2025

ELO PUBLISHING Hall: Hall 1 Booth: F61
Elo Editorial Group Brings Innovation and Technological Inclusion to Bett Brasil 2025
Illustrative image of the booth
In 2025, the Elo Editorial Group—comprising PeraBook and Elo Editora—will participate for the first time in Bett Brasil, the largest event dedicated to innovation and technology for education professionals in Latin America. The Group stands out in children’s and young adult literature through its pioneering work in book and reading technologies, combining modernity and inclusion. At Bett, the Group seeks to reinforce its commitment to quality education and to recognizing educators as key players in this transformation. “More than just an event, we see Bett Brasil as a meeting place for those who share our mission: to transform education through meaningful reading and learning experiences,” says Marcos Araújo, the Group’s CEO. Seeking to build lasting connections, exchange experiences, and inspire new ways to bring knowledge to students, the booth will feature lectures and spaces for interaction with educators and administrators. There will be demonstrations of augmented and virtual reality, fostering innovation—one of the pillars of the Group’s companies. “Our works, which feature virtual and augmented reality presentations, encourage children and young people to immerse themselves in the world of books and reading,” comments Marcos Araújo. “Furthermore, they bring the author and the world of illustration closer to their readers—a perfect connection between technology and paper,” he adds. The Elo Group’s audio description and Brazilian Sign Language (Libras) accessibility features will be available for visitors to try out, highlighting the group’s commitment to universal and inclusive education. This focus aligns with one of this year’s event subthemes: access, retention, and equity in education. Several authors will be present at the Elo Group’s booth. Kiusam Oliveira, an award-winning writer and author of *A coragem de Danso* (published by PeraBook Editora), will speak about Black representation and the importance of teaching Afro-Brazilian and African history and culture in elementary education. Marcelo Jucá, author of *Tapera* (published by Elo Editora), will discuss environmental awareness in the context of education, a central theme of Bett Brasil 2025. Daniel Kondo and Carol Naine will launch the book *Gato Gaiato*, published by PeraBook Editora, which combines music and literature and is aimed at infants. Meanwhile, psychologist Rosely Sayão and physician-educator Jairo Bouer will be part of the event’s lecture schedule, discussing literature, social skills, emotions, and other fundamental topics for the education of children and young people. Flávia Reis, Ivani Magalhães, Claudio Fragata, Raquel Matsushita, Kaká Werá, Angela Pappiani, and Maria Amália Camargo are among the other confirmed speakers at Bett Brasil, which takes place from April 28 to May 1 at Expo Center Norte in São Paulo. Check out the complete schedule for the Elo Editorial Group EVENT DETAILS Elo Editorial Group at Bett Brasil Date: April 28–May 1, 2025 Location: Expo Center Norte – São Paulo, SP Booth: G-50 Event website: https://brasil.bettshow.com/ About the Elo Editorial Group: Specializing in books for children and young adults, as well as projects to encourage reading, the Elo Editorial Group has sought to contribute to the development of literary readers since 2011. We believe that literature has a transformative and humanizing power and is a vital necessity for the exercise of citizenship. About Elo Editora: A young publishing house that brings literature to every corner of the country. It believes that reading can transform society, enriching people’s lives and giving them new meaning. To help build an inclusive world, it ensures accessibility in all its books, with audio description and Brazilian Sign Language (Libras) resources. About PeraBook Editora: PeraBook Editora, part of the Elo Editorial Group, was created with the goal of bringing important contemporary themes to children’s and young adult literature through reading projects. Its catalog is based on fundamental debates, such as the need to focus on social-emotional education and to promote respect for diversity and the plurality of ideas.
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