Wizard by Pearson will participate in the Bett Nordeste 2026 Conference —to be held on August 19 and 20 at the Recife Expo Center in Recife (PE)—presenting solutions focused on the digital transformation of K-12 education and the development of skills for the future. At the event, the company will highlight Wizard for Schools, a model that integrates language instruction, teacher training, pedagogical support, and learning management for public schools.

One of the highlights will be the partnership with the Swedish edtech company Strawbees, which expands the solution’s scope by incorporating STEAM practices (an educational approach that integrates Science, Technology, Engineering, Arts, and Mathematics), maker culture, and active learning methodologies, fostering skills such as creativity, critical thinking, collaboration, and problem-solving.

According to Anderson Estevão, Pearson’s Director of Franchises for Latin America, the evolution of education requires a vision that goes beyond language instruction itself. “English is no longer just a linguistic skill; it has become a strategic tool for developing skills. Our commitment is to prepare people for the job market by developing competencies that align with innovation, critical thinking, and collaboration. To do this, we need to continuously keep pace with technological changes and new professional demands,” he says.

During the event, Wizard for Schools will have exclusive booths and a stage presentation featuring Kelly Camargo, who holds a Ph.D. in Demography from the State University of Campinas (Unicamp) and is a Business Strategy Specialist at Wizard by Pearson. She will deliver a lecture titled “The Most Sought-After Generation in History: How to Prepare Students to Be Leaders of the Future,” highlighting the connection between K-12 education, higher education, and professional development aligned with contemporary demands.

About Pearson 

At Pearson, our purpose is simple: to help people live the lives they envision through learning. We believe that every opportunity to learn is a chance for personal growth. That’s why approximately 18,000 of our employees are committed to creating vibrant and enriching learning experiences designed to make a positive impact in real life. We are the world’s leading provider of lifelong learning solutions, serving customers in nearly 200 countries with digital content, assessments, credentials, and data. For us, learning isn’t just what we do. It’s who we are. Visit us at pearsonplc.com.

Press contact:

Edelman Brazil: (11) 3066-7772 (11) 98099-1174

Vanessa Domingues and Thais Vozzo (pearsonbrasil@edelman.com)