Bett Brasil, Latin America’s largest event for innovation and technology in education, takes place May 5–8 at Expo Center Norte and brings together educators, administrators, experts, and companies to discuss the sector’s main challenges and opportunities.

Attending the event means immersing yourself in an environment rich with exchange, innovation, and connections within the educational ecosystem. As a visitor, you can access a range of free experiences that go far beyond simply walking through the halls: these are spaces designed to inspire, spark reflection, and generate ideas that can transform everyday educational practice.

We've selected five must-see, free attractions so you can make the most of the event.

1. Official opening: the kickoff of the Bett experience

The opening ceremony of Bett Brasil is more than just an institutional formality; it is the moment when the event truly comes to life. Held on May 5 at 10:30 a.m., this session officially kicks off the program, presenting the goals of this year’s event and setting the stage for the days ahead.

The central theme of this year’s Bett Brasil will be the motto of the opening panel: “Individual, Collective, and Artificial Intelligences: All Within Us, Right Now! When they engage in dialogue, education is transformed, ” featuring Claudia Valério, director of Bett Brasil; Juliana Velho, chief of staff at the São Paulo State Department of Education; Ana Úngari Dal Fabbro, general coordinator of Technology and Innovation in Basic Education at the Ministry of Education (MEC); Priscila Cruz, president and co-founder of Todos pela Educação; Débora Garofalo, named the world’s most influential teacher by the Teacher Prize and a leading authority on educational policy; and Marlene Schneider, president of the Union of Educational Institutions in the State of São Paulo (SIEEESP), with Juliana Nunes, Digital Journalism Manager at EBC (Agência Brasil), serving as moderator.

The opening ceremony brings together participants from different areas of education, fostering a collective sense of belonging. It is also an excellent opportunity to gain insight into the major themes that will guide discussions and trends throughout the event. For first-time visitors, this moment serves as an initial roadmap to the Bett experience.

2. Public Education Auditorium

Open to the public free of charge, the Public Education Auditorium is one of the most strategic venues at Bett Brasil. With a robust program, the venue hosts debates that directly link the formulation and implementation of public education policies in the public school system.

Among the highlights is the panel“The 2024–2034 National Education Plan in Practice: Decisions That Begin Now,” which aims to explain the real-world impacts of the new National Education Plan to administrators and public school systems. The discussion covers everything from funding and federal agreements to concrete outcomes in student learning, using a direct, action-oriented approach.

Participants in the debate include ;Helio Daher, Secretary of State for Education of Mato Grosso do Sul;Luiz Miguel Garcia,presidentof the Union of Municipal Education Directors (Undime); andPetrucio Ferreira, municipal director of education for Goianinha (RN) and president of the Undime-RN chapter.

Another highly relevant topic is teacher recognition, addressed in the paneldiscussion “The ‘Teachers’ ENEM’—Selection, Qualification, and Teaching Careers in the New Context.” In a landscape marked by a shortage of professionals and the growing complexity of educational demands, the panel will discuss criteria for entry into the profession, training, professional development, and career recognition. , scientific leader at Todos Pela Educação,Barbara Born, andManuel Palacios, president of the Anísio Teixeira National Institute for Educational Studies and Research (Inep), will participate.

The program also includes discussions on educational governance, network intelligence, and contemporary issues such as inclusion, equity, and anti-racist education. By bringing together different perspectives, the auditorium is an essential venue for anyone seeking to understand the direction of public education in Brazil.

3. Exhibition Area: Innovation and Full-Scale Solutions

With more than 330 exhibiting companies, the exhibition area is a true showcase of educational trends. Free for visitors, it brings together solutions ranging from inclusive education and social-emotional learning to artificial intelligence, gamification, and bilingual education.

More than just observing, visitors can interact directly with the technologies, participate in demonstrations, and gain a practical understanding of how these tools can be applied in different educational contexts. Another unique feature is the opportunity for networking and business development, especially for administrators and institutions seeking innovation.

Many booths also offer their own interactive activities and mini-lecture series, which turn a visit into a dynamic and personalized experience tailored to each participant’s interests.

4. Bett Startups and EdTech Awards

Bett Startups is dedicated to edtech companies that are reinventing the education sector. With free admission, the venue features an exhibition area for solutions and products, as well as an exclusive auditorium for presentations, panel discussions, and networking opportunities among entrepreneurs, educators, and investors.

One of the highlights is the second edition of the Bett Brasil EdTech Awards, which recognizes innovative solutions that address the key challenges of contemporary education. During the event, the finalist startups will deliver their pitches in the Arena, with a five-minute presentation followed by questions from the judges.

The presentations will take place on May 5 and 6, both at 3:30 p.m., while the awards ceremony will be held on May 7 at 5:00 p.m. For those who want to get a head start on trends and discover disruptive ideas, this is one of the most inspiring areas at Bett.

5. Book signings: ideas that take shape in books

Bett Brasil also dedicates space to the publishing world, with book signings and launches of educational publications . This setting brings authors and readers closer together. More than just buying books, visitors have the opportunity to talk with experts.

The works presented typically reflect current and relevant themes, contributing to the continuing education of educators and professionals in the field. The full schedule of sessions will be announced shortly, but it’s already worth adding this experience to your itinerary if you’re looking for inspiration beyond the lectures.

Bonus tip: How do I get to Bett Brasil?

The event will take place at Expo Center Norte (333 José Bernardo Pinto Street, Vila Guilherme, São Paulo, SP).

For those taking the subway, the nearest station is Portuguesa-Tietê Station ( Blue Line). During the event, there will be a free, shuttle service to the pavilion, running from 8 a.m. to 8 p.m., with boarding at Rua Voluntários da Pátria, 560.

For those who prefer to drive, the official parking lot is located at 300 José Bernardo Pinto Street.

Sign up for free here.

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