This Thursday (December 11), Bett Brasil hosted the Exhibitor Workshop, a meeting dedicated to companies already confirmed for the 31st edition of Latin America’s largest event on Innovation and Technology in Education, which will take place May 5–8, 2026, at Expo Center Norte in São Paulo.

With approximately 70 participants, the workshop presented the event’s key highlights, operational guidelines, and the importance of strategic planning starting in the pre-event phase, and offered practical recommendations for maximizing results, enhancing the visitor experience, and fostering new business opportunities.

Claudia Valério, the executive director of Bett Brasil, emphasized that exhibitors’ early engagement is crucial to maximizing value creation during the event. “When companies start planning months in advance, they are able to forge more strategic connections with the audience and maximize business opportunities throughout the four days of Bett Brasil,” she said.

Claudia Valério during the opening of the Exhibitor Workshop. Photo: Bett Brasil.

Claudia also announced improvements to the event’s infrastructure, in line with the continuous growth in attendance. “We’ve expanded the registration and food service areas in response to a recurring request from participants. With each edition, the number of attendees grows, and we need to ensure an increasingly high-quality experience for everyone,” she explained.  

The executive director of Bett Brasil also reiterated the organization’s ongoing commitment to the safety of everyone involved in the event.

During the meeting, exhibitors received updates on the operational schedule, guidance on available marketing initiatives to optimize their participation in the event, and basic guidelines for dealing with the press. The Bett Brasil press relations team highlighted how brands can make the most of their media presence during the event.

Attendees had their questions answered and learned about what’s new at Bett Brasil 2026. Photo: Bett Brasil.

The workshop also explored in depth the central theme of Bett Brasil 2026: “Individual, Collective, and Artificial Intelligences: All Within Us, Right Now! When They Interact, Education Is Transformed, ” explaining the process behind the theme’s development.

Finally, the guest speaker and CEO of Yazo, Eduardo Frezarin, concluded the meeting by presenting metrics and methods for measuring ROI (Return on Investment) in events so that companies can evaluate and improve their results.

Bett Brasil 2026 will take place May 5–8 at Expo Center Norte in São Paulo. Registration is now open and can be completed here.To exhibit or sponsor the event, click here.

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