A personalized and high-quality connection is the program's defining feature Bett Conecta. The initiative, aimed at boosting business in the education market, took place during the 29th edition of the Bett Brazil, the largest event on Innovation and Technology in Education in Latin America.  

Now in its second edition, Bett Conecta has grown exponentially and hosted more than 800 meetings over three days, with the participation of more than 250 education leaders and 70 solution providers. “Bett Conecta is a space dedicated to networking and doing good business for the future of Brazilian education,” said Gabriel Kineippe, product manager at Bett Brasil.

Check out a summary of the 2nd edition of Bett Conecta:

The program consists of pre-scheduled 20-minute one-on-one meetings between educational institutions and providers of educational technology and solutions. All meetings are pre-approved and scheduled based on individual availability. In total, more than 18 hours of meetings were held.

“Bett Conecta made it possible to have conversations with companies that can help us find the solutions we need in our schools,” said Ana Esteves, vice principal of Colégio de Aplicação de Resende. “I was able to make several contacts with companies with a view to forming partnerships, and I came up with new ideas,” added Gilberto Murakami, coordinator at São Judas Tadeu University.  

The initiative was also praised by participating companies: “It’s a unique setting because you can hold 10 to 12 meetings in a single day with people interested in the content being offered,” noted Felipe Baldi, founder of Tangram. “There were many important contacts—real decision-makers to talk with—and that has generated a lot of business. So much so that I’m already getting ready to [participate] next year,” praised Fabrício Garcia, founding partner of Qstione.

 

According to Kineippe, the feedback received from participants highlights the program’s success and importance to the education sector. “Companies praised the access to education administrators through our platform and the ability to schedule meetings at the event in a more targeted way, with professionals who were genuinely interested. As for the education administrators, the positive feedback centered on the opportunity to have access to a more private space at the event to learn about these solutions,” added the product manager at Bett Brasil.

Bett Conecta is yet another reason why the 29th Bett Brasil was a historic event, drawing a record-breaking attendance of more than 40,000 people over four days. The next edition of Bett Brasil already has a set date and will take place from April 28 to May 1, 2025, at Expo Center Norte in São Paulo.

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