He has led sales, innovation, and strategy divisions at multinational companies such as Ambev, Danone, and Pearson Education. Jaime Ribeiro, who holds a bachelor’s degree in chemical engineering and postgraduate degrees in business management and marketing, is also the author of the books *Empathy: Why Will Empathetic People Be the Leaders of the Future?* and *Empathy Every Day*. He studies the impact of digital transformation on human relationships, which profoundly affects companies, families, and schools. He is a columnist for the American radio station Nossa Rádio USA, where he analyzes current issues in the United States and Brazil from the perspective of future skills. He conducts workshops and gives lectures for leaders and educators on taking the lead and developing human skills in a world dominated by technology.