The 30th edition of Bett Brasil, Latin America’s largest event for innovation and technology in education, will take place from April 28 to May 1, 2025, at Expo Center Norte in São Paulo. Admission is free, and you can register online at this link.

To address the countless crises of our time, the 2025 edition proposes discussions on regenerative futures under the central theme: “Education to Address Crises and Build Regenerative Futures”. The event will feature reflections on transforming knowledge into wisdom and promoting healthy, resilient growth on an ongoing basis for the future.

Guided by the central theme, the content program for Bett Brasil 2025 will be structured around six key subtopics:

• Climate Crisis
• Artificial Intelligence
• Mental Health
• Learn How to Make
• Access, Retention, and Equity in Education
• Human Development.

Bett Brasil will feature more than 450 speakers, including experts, educators, government representatives, administrators, directors, school operators, opinion leaders, and national and international influencers.

Speakers include: Dr. Phil Lambert, assistant professor at the University of Sydney; Silvio Meira, founder and chief scientist at TDS Company; Dr. Seiji Isotani, full professor of Computer Science at the University of São Paulo (USP); Rossandro Klinjey, co-founder of Educa; neuroscientist Carla Tieppo; Luana Génot, founder of the Instituto Identidades do Brasil; Anna Penido, director of the Lemann Center for Leadership in Educational Equity; and digital influencer Felipe Neto.

Also, Luciano Meira, assistant professor of psychology at UFPE and coordinator of Science and Innovation at PROZ Educação; actress and speaker Denise Fraga; Arthur Galamba, senior lecturer at King’s College London; writerRaquel Alves; Xavier Araguay, president of Reimagine Education; psychologist and specialist in trauma and emotional regulation Ediane Ribeiro; the director of Five Years From Now, Beia Carvalho; the founder of EAI Educa, Leo Chaves; writer and historian Leandro Karnal; Rodrigo Dib, Institutional and Innovation Superintendent at the Center for Business-School Integration (CIEE); and Wagner Sanchez, Academic Vice President at FIAP .

Another highlight of the content lineup is the Bett Talks 2025, an initiative that promotes the sharing of transformative stories in education. For this edition, 23 educators from K-12 and higher education were selected to share their experiences and best practices on stage at Bett Brasil.

New Formats

The 12 concurrent auditoriums at Bett Brasil 2025 are distributed among the Basic Education Congress, workshop rooms, the Ahead by Bett Forum (dedicated to higher and vocational education), the Administrators’ Forum (aimed at leaders and administrators of public and private basic education institutions), the Public Education Arena, and the Startups Arena.

At the Basic Education Conference, activities will be presented in innovative formats with the goal of fostering greater immersion and interaction between the audience and the speakers.

At the Aquário Auditorium, the audience has the opportunity to sit on stage and interact directly with the speakers. Photo: Bett Brasil

Notable among the venues are the “Aquarium,” which fosters an inclusive debate in which participants sit in concentric circles, allowing anyone to take the center and actively contribute to the conversation; and the “Conversation Circle,” which offers a relaxed setting facilitated by journalists, where discussions flow naturally based on the moderators’ prompts and interaction with the audience.

Another new feature of this edition is the Flipped Classroom. In this format, participants are invited to discuss topics in small group discussions before interacting with the speaker, thereby encouraging active participation and collaborative learning.

Trade Show

The Bett Brasil trade show is one of the event’s major attractions, bringing together more than 330 exhibiting brands that will showcase solutions, technologies, and services for the education market. Highlights include innovations using AI, social-emotional learning solutions, gamification, bilingual education, and equipment and systems for K-12 and higher education.

The Bett Brasil exhibition area will showcase innovations, trends, and new developments for the education sector. Photo: Bett Brasil

To further promote networking, the event will feature the Bett Conecta networking program, an exclusive space for business meetings between educational leaders and suppliers. At the 2024 edition, more than 800 meetings were held with approximately 250 buyers from the sector.

“Bett Brasil Edtech Awards” Prize

In closing, another highlight of the 30th edition of Bett Brasil is the launch of the “Bett Brasil Edtech Awards,” an initiative that will recognize startups developing innovative solutions for education, ranging from school management tools to personalized learning platforms. The awards are supported by Distrito and the Significare Institute and will be presented in person on May 1, during the event.

To participate in the 30th edition of Bett Brasil, simply register at this link. Admission is free.

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