With meetings held for the first time over all four days of Bett Brasil, Bett Conecta established itself as one of the cornerstones for generating business and partnerships during Latin America’s largest event for innovation and technology in education, held from April 28 to May 1 at Expo Center Norte in São Paulo.

Designed exclusively for one-on-one meetings between education administrators and providers of educational solutions, the program achieved significant results in 2025: more than 1,200 meetings were held—a 50% increase over the previous edition —with the participation of , 230 administrators, and 65 supplier companies.

“The expansion of the program offered more opportunities for dialogue and results. It is gratifying to see participants returning, engaged, and seeking innovation for their institutions. With the lounge always bustling and high attendance, Bett Conecta was one of the highlights of the 30th edition of Bett Brasil,” said project lead Gabriel Kineippe. He added: “In 2026, we will continue our commitment to creating value, business, and real impact in education.”

By facilitating connections between decision-makers and suppliers, Bett Conecta streamlines the process of discovering educational, operational, and strategic solutions. For managers, it’s a way to quickly access the right tools to address their institutions’ challenges. For solution providers, the event is the ideal venue for generating qualified leads, launching products, and strengthening relationships with new clients.

The 3rd edition of Bett Conecta facilitated one-on-one meetings between education administrators and providers of educational solutions

A veteran of Bett Conecta, School Guardian CEO Marianne Vital highlighted the benefits of the program: “This is our third year participating in the program. It’s a great opportunity to have direct access to decision-makers and school administrators. This year, I scheduled 44 meetings and spoke with administrators from various schools across Brazil. We’ve noticed that the program has been evolving year after year, as they listen to our feedback and constantly seek out new opportunities. Our experience has been great, and we’ll definitely be here next year.”

For the first time at Bett Conecta, MenuPass CEO Felipe Flores also highlighted the tangible benefits of participating. “I was surprised by how well-organized the event was and how easy it was to schedule meetings. We were able to hold more than 50 meetings and connect with various institutions to showcase our solution, which will revolutionize school cafeterias. I’m leaving here very happy with the investment we made and with the opportunity to meet so many school administrators,” he said.

See also:

• Public Education Sector Discusses Ways to Strengthen Education in the Country
• Ahead by Bett fosters strategic reflection on innovation and the future of higher education in Brazil
• Managers' Forum Discusses Mental Health, Hyperconnectivity, Financial Management, and Leadership at the 30th Edition of Bett Brasil

For managers, Conecta’s unique format offers a more productive and comfortable experience, as highlighted by Alisson de Souza Batista, director of the Floresta campus of Estácio de Sá University. “It really helped me build a meaningful network and provided a more relaxed setting to discuss my needs. The Conecta environment is better suited for client meetings than the fast-paced atmosphere of the trade show. From scheduling through the app to holding the meetings, everything ran smoothly. I’ve already made preliminary hires here, and I’m confirmed for 2026,” he said.

Also making his first appearance, Vagner Bertele, service manager at Rede La Salle Brasil, praised the initiative. “It was a really cool and rewarding experience. As a leader among managers in the educational network, I had the chance to meet companies that are aligned with our mission and better equipped to meet our day-to-day needs.”

With impressive results, positive testimonials, and a growing number of participants, Bett Conecta reaffirms its mission to serve as a solid bridge between innovation and real needs, strengthening the Brazilian educational ecosystem with each edition.

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