The crowded hallways, the meetings taking place inside the booths, visitors moving between immersive experiences, and conversations about the future of contemporary education set the tone for the Bett Brasil exhibition area.

More than just a business venue, the trade show once again served as a snapshot of the current state of the education sector: an ecosystem that seeks to balance technological innovation, human development, management efficiency, and new learning experiences.

With more than 330 exhibiting brands, the 31st edition of Bett Brasil brought together companies, institutions, startups, and educational systems focused on the public and private education ecosystem during the four-day event.

For exhibitors, in addition to generating business, the 2026 edition was marked by the quality of the visiting public, institutional strengthening, and networking opportunities that are expected to continue to have an impact throughout the year.

Trade show strengthens connections and drives results

The International School wrapped up its participation by celebrating its results. According to CEO André Chalfun, the company generated a large number of opportunities throughout the event and introduced three major new offerings to the education market.

“We are very pleased with the number of opportunities generated by Bett and the potential this represents for our results throughout the year. In terms of quality, we were also extremely satisfied; we held three major launches during the fair, and the feedback from schools has been very positive. We wrapped up this edition with the feeling that we’re on the right track, further strengthening our connection with the market and our partners,” says André Chalfun, CEO of International School.

COC also gave a positive assessment of its presence at Bett Brasil 2026. According to Educational Director Renato Júdice, the event strengthened the brand’s relationship with school operators and educational administrators from across the country. “COC’s participation in Bett 2026 was remarkable—and I don’t use that word lightly. We received recognition from many clients, who saw an impressive, welcoming, well-organized booth full of new offerings aligned with the essence of what we do,” he said.

According to him, the results exceeded the company’s expectations. “We launched several products during the event. The results also exceeded our goals on all strategic fronts—from signing new contracts to renewals, expansions, and cross-selling—with deals closed at a higher-than-expected rate,” he explained.

Júdice also highlighted the amount of time visitors spent at the booth as an important indicator of the experience created by the brand. “Bett has once again established itself as an ideal venue for strengthening our relationships with our clients and opening doors for new schools to learn about COC,” he concluded.

Artificial intelligence is gaining ground among educational solutions

Artificial intelligence was one of the most prominent themes in the exhibition area at Bett Brasil 2026. Companies took advantage of the event to showcase tools designed for process automation, educational support, personalized learning, and the optimization of school management.

Teachy’s debut as an exhibitor drew attention due to the market’s strong response to the company’s offering. According to founder and CEO Pedro Siciliano, initial expectations were quickly surpassed right from the start of the trade show.

“We arrived with the ambitious goal of formalizing eight new partnerships, aware of the challenges of closing deals at an event of this magnitude. However, the market responded with surprising enthusiasm: on the first day alone, we had already made progress in direct negotiations with seven educational institutions interested in our solution,” he said.

See also:

• Beyond Green: Experts Advocate for Environmental Education That Is More Grounded in Reality and Integrated into Daily School Life
• From artificial intelligence to the climate crisis in the Amazon and emotional health, Bett Brasil discusses the most pressing challenges facing education
• Bett Brasil 2026 Shows Why the Future of Education Is Still Human

The executive noted that the company presented a proposal for educational materials that are fully integrated into Teachy’s artificial intelligence ecosystem . “The feedback we’ve received from CEOs and school principals reinforces that AI, when applied seriously, can enhance the work of schools to previously unimaginable levels,” he said.

For Siciliano, the company’s growth is linked not so much to commercial expansion as to its commitment to high-quality educational impact. “Although our business figures are excellent, our true cause for celebration lies in our sense of responsibility. It’s not just about expanding our customer base, but about ensuring that every student we reach receives a top-quality education,” he said.

Agenda Edu also took advantage of Bett Brasil to present new solutions aimed at the digital transformation of school administration. CEO Anderson Morais highlighted the launch of a new feature in the company’s app.

“Bett Brasil is an important event that we attend every year to discuss innovation and technology in education. We took advantage of the trade show to present the Inteligente Agenda Edu checkout system, an evolution of our SuperApp, which integrates communication and payment solutions to help schools reduce delinquency,” he explained.

According to him, in addition to showcasing solutions, the trade show serves as a strategic setting for exchanging experiences and strengthening relationships. “The event was also an excellent opportunity to share our expertise, exchange experiences, and further strengthen our relationships,” he said.

Robotics, Inclusion, and Education for the Future

Microkids took advantage of Bett Brasil to celebrate its 30-year history in the industry and showcase solutions focused on educational robotics and ethnic-racial relations.

“Being there to celebrate these 30 years meant seeing how that seed planted so long ago has now blossomed into initiatives such as the Raízes do Saber Collection, which brings the central role of education in ethnic and racial relations into the classroom,” said Lisalba Camargo, founder and author of Microkids.

The executive also highlighted the educational proposal presented at the company’s booth and the brand’s new releases. “This year, we’re featuring MK Robotics in partnership with Makerzoid, which transforms the school into a laboratory of ideas. It’s a comprehensive solution for the final years of elementary school, featuring projects linked to the professions of the future, practical application of physics and math concepts, and block-based programming—all integrated with the BNCC Computer Science competencies,” she explained.

Networking, visibility, and market expansion

For many exhibitors, Bett Brasil remains one of the leading networking venues in the Latin American education market. Sylvia Luber, Head of Marketing and Customer Success at ZOOM education for life, noted that the interactions that take place during the trade show tend to yield results throughout the year.

“Bett Brasil is an important event on the business development calendar because the interactions have a lasting impact throughout the year, and it’s also an opportunity to meet with clients from all over Brazil and network with partners in the education sector. The event successfully brings together business, knowledge sharing, and relationship-building,” he said.

Juliana Zero, Franchise Director at Ways Bilingual School, emphasized the importance of the fair as a forum for dialogue with professionals on the front lines of education. “Participating in Bett Brasil is a unique experience, as it allows us to engage in dialogue and exchange ideas directly with those who are dedicated to excellence and are on the front lines of effective teaching and learning,” she noted.

According to her, it was an important opportunity to increase the network’s visibility and showcase its educational strengths. “The event was an exceptional showcase for us to present our network of franchise schools that offer bilingual education, a well-rounded curriculum, and high academic performance—all with quality and value,” she added.

UNIP-Objetivo also gave a positive assessment of its participation in the 2026 event. In a statement, the group highlighted the significant institutional interest it received during the event. “UNIP-Objetivo’s participation in Bett Brasil 2026 was marked by a warm reception from the public and significant institutional interest. The networking area welcomed visitors, partners, and professionals from the education sector, consolidating the institution’s presence at the event and strengthening its connection with the market,” the group stated.

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