Conversations That Transform Education — With Those Who Teach Today and Shape the Future.
Bett Connection
Bett Connection
Official videocast from Bett Brasil, organizer of the largest event on Innovation and Technology in Education in Latin America.
In each episode, experts and leaders from the educational community offer practical and up-to-date insights on topics that matter to educational institutions, teachers, and students.
Lighthearted and inspiring content for those who teach, learn, and shape the future of education.
Recent episodes:
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Marcelo Rodorigo, director of Metadil, explains the “CuoreLab” concept, developed to transform learning spaces into dynamic environments, -
Adriana Martinelli, content director at Bett Brasil, discusses the event’s main topics, as well as what’s new at the Bett Nordeste Conference. -
Stefanie Trotta, Growth Marketing & Product Manager at Eletromidia, discusses how proximity marketing can help schools attract and retain students. -
Marco Saliba, the longest-serving employee at the Eureka Group, discusses initiatives to rebuild learning. -
Marco Jordão, GVG at Editora do Brasil, and Sônia Facchin, a full member of the Santa Catarina State Board of Education, explain how to make public education more inclusive -
Malu Lira, a writer and financial educator, discusses how to approach financial education in educational institutions. -
Rodrigo Dib, CIEE's Superintendent of Institutional Affairs and Innovation, discusses the challenges of youth employability -
Between Algorithms and Consciousness: The Challenge of Education in the Age of AI and Misinformation
Dora Kauffman, a professor at PUC-SP, discusses the challenges of education in the age of AI and misinformation. -
Duval Guimarães, director of Start by Alura, discusses the importance, benefits, and challenges of implementing the National Common Core Curriculum (BNCC) for Computer Science. -
Viviane Mosé, a poet and philosopher, reflects on the current state of emotional well-being in the classroom.
Where Education Has a Voice
Conexão Bett is a space for dialogue and the exchange of experiences with those who make education happen —teachers, administrators, researchers, entrepreneurs, and industry leaders.
Published every two weeks, each episode offers a contemporary perspective on the challenges and trends in education— from elementary through higher education—providing practical knowledge and real-world examples that can be applied in the day-to-day operations of educational institutions.
Main topics:
- Technology & Innovation
- School Administration
- Diversity, Inclusion, & Equity
- Learning Strategies
- Trends
- and much more!
Watch and listen wherever you want:
Why should your brand participate?
- Leadership Positioning: An exclusive interview with a company executive, highlighting innovations, solutions, and perspectives that directly influence the education sector.
- Brand strengthening: Your company is associated with highly credible content, gaining visibility and authority in innovation and education.
- Strategic visibility: direct exposure in a high-profile setting, among education executives and decision-makers, accelerating recognition of your brand.
- Authority and credibility: Your brand is associated with the official Bett Brasil videocast, a leading source of technology and innovation for education in Latin America.
Employment Arrangements
Conexão Bett offers two types of contracts, designed to meet the different strategies and needs of partner brands at various stages. Check out the available options:
🎥 Online format:
With this option, the episode is recorded online, with all curation and production handled by Conexão Bett.
- Available year-round;
- The brand chooses the month in which it wants to participate;
- Ideal for those looking for schedule flexibility and ongoing involvement in the Bett ecosystem.
🎤 In-person event:
The in-person event takes place exclusively during the days of Bett Brasil and is entirely curated and produced by Conexão Bett.
- Available only from May 4 through May 7, 2027;
- Recording made in person at Bett Brasil, held at Expo Center Norte in São Paulo;
- Episodes streamed live on Bett Brasil's YouTube channel, expanding the brand's reach and visibility during the event.
Both formats offer strategic opportunities for brand positioning, content, and engagement with the educational community that attends Bett Brasil.
Why is Conexão Bett important?