Conversations That Transform Education — With Those Who Teach Today and Shape the Future.
Bett Connection
Bett Connection
Official videocast from Bett Brasil, organizer of the largest event on Innovation and Technology in Education in Latin America.
In each episode, experts and leaders from the educational community offer practical and up-to-date insights on topics that matter to educational institutions, teachers, and students.
Lighthearted and inspiring content for those who teach, learn, and shape the future of education.
Recent episodes:
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Leo Fraiman, a writer and psychotherapist, explores possible paths for education in the 21st century. -
Ademar Celedônio, Director of Teaching and Educational Innovation at Arco Educação, discusses the future of AI in education -
Fabricio Vieira, deputy director of education at FTD Educação, discusses how the strategic use of academic and educational indicators can support decision-making and promote more meaningful learning ... -
Barbara Born, chief scientist at Todos Pela Educação, discusses the National Teacher Exam (PND) and its potential impact on teacher training and the enhancement of the teaching profession in Brazil. -
Futurist Rosa Alegria reflects on how education can strengthen young people’s shared responsibility in building the future. -
Giselle Santos, an educational consultant specializing in innovation and an expert in artificial intelligence, takes stock of the use of AI in Brazilian education. -
Katia analyzes the causes of this gap, the main challenges faced by schools, and possible ways to reverse this situation -
Have you ever thought about starting a business in the education sector? Would you like to find out where to start, what the main challenges are, and what the benefits of this path are? -
Andréa Tavares, founder and CEO of Agência Bear, explains the importance of educational marketing for schools -
Daniela Degani, founder of MindKids, reflects on the importance of active listening and empathy in building healthy relationships in the school environment
Where Education Has a Voice
Conexão Bett is a space for dialogue and the exchange of experiences with those who make education happen —teachers, administrators, researchers, entrepreneurs, and industry leaders.
Published every two weeks, each episode offers a contemporary perspective on the challenges and trends in education— from elementary through higher education—providing practical knowledge and real-world examples that can be applied in the day-to-day operations of educational institutions.
Main topics:
- Technology & Innovation
- School Administration
- Diversity, Inclusion, & Equity
- Learning Strategies
- Trends
- and much more!
Watch and listen wherever you want:
Why should your brand participate?
- Leadership Positioning: An exclusive interview with a company executive, highlighting innovations, solutions, and perspectives that directly influence the education sector.
- Brand strengthening: Your company is associated with highly credible content, gaining visibility and authority in innovation and education.
- Strategic visibility: direct exposure in a high-profile setting, among education executives and decision-makers, accelerating recognition of your brand.
- Authority and credibility: Your brand is associated with the official Bett Brasil videocast, a leading source of technology and innovation for education in Latin America.
Employment Arrangements
Conexão Bett offers two types of contracts, designed to meet the different strategies and needs of partner brands at various stages. Check out the available options:
🎥 Online format:
With this option, the episode is recorded online, with all curation and production handled by Conexão Bett.
- Available year-round;
- The brand chooses the month in which it wants to participate;
- Ideal for those looking for schedule flexibility and ongoing involvement in the Bett ecosystem.
🎤 In-person event:
The in-person event takes place exclusively during the days of Bett Brasil and is entirely curated and produced by Conexão Bett.
- Available only from May 4 through May 7, 2027;
- Recording made in person at Bett Brasil, held at Expo Center Norte in São Paulo;
- Episodes streamed live on Bett Brasil's YouTube channel, expanding the brand's reach and visibility during the event.
Both formats offer strategic opportunities for brand positioning, content, and engagement with the educational community that attends Bett Brasil.
Why is Conexão Bett important?